Aliata, Victor L.; Odondo, Alphonce J.; Aila, Fredrick O.; Ojera, Patrick B.; Abong’o, Beatrice E.; Odera, Odhiambo
(2012-08)
This paper examines the nature and influence of the relationship between the bank’s promotional strategies and
its performance and seeks to determine the importance of promotional strategies in explaining the bank’s
performance. ...