Browsing by Author "Ojera, Patrick B."

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  • Influence of promotional strategies on banks performance 
    Aliata, Victor L.; Odondo, Alphonce J.; Aila, Fredrick O.; Ojera, Patrick B.; Abong’o, Beatrice E.; Odera, Odhiambo (2012-08)
    This paper examines the nature and influence of the relationship between the bank’s promotional strategies and its performance and seeks to determine the importance of promotional strategies in explaining the bank’s performance. ...
  • Relationship between service quality and customer satisfaction of commercial bank customers, Nairobi Kenya 
    Aliata, Victor L.; Ojera, Patrick B.; Mise, Jairo K. (iJARS Group, 2016-12)
    Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, Commercial banks in Kenya are yet to attain required customer satisfaction ...

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