Purpose: The purpose of the study is to determining the effect of integrated marketing communication on service quality in the Mobile Phone Industry in Kenya. Methodology: The methodology employed a descriptive ...

Today's marketing is critical for tours and travel agencies to raise awareness of their products. Video marketing has grown in popularity as a result of widespread internet distribution. While many of these videos were ...

COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences. Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can now ...