Browsing by Author "Maina, Samuel"

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Moderating effect of firm characteristics on the relationship between video online marketing and market performance of registered tours and travel agencies in Nairobi city county, Kenya

Gakii, Annstellah; Maina, Samuel; Murigi, Elishiba (2022-12)

Today's marketing is critical for tours and travel agencies to raise awareness of their products. Video marketing has grown in popularity as a result of widespread internet distribution. While many of these videos were ...
Nexus between online marketing strategies and market performance: a critical review of the literature and research agenda

Gakii, Annstellah; Maina, Samuel (2019-05)

Online marketing referrers to as internet marketing meaning it requires live internet connection to work. Online marketing strategy is a subset of digital marketing. Organizations raise their sales turnover, market share ...
Search engine optimization, competitive advantage and market performance of registered tours and travel agencies in Nairobi city county, Kenya

Gakii, Annstellah; Maina, Samuel; Murigi, Elishiba (Bilingual Publishing Co., 2022-10)

COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences. Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can now ...

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